Educational Background:

May 2005 B.Sc. of Faculty of Commerce, Major: Accounting, Cairo University.
Professional Experience:

Marketing Section Head
“ATTAR TRAVEL” One of the 4 Key Players in KSA of 65 years history in the Travel and Tourism market and has more than 50 branches kingdom wide. (From October 2013 till Now).

Reporting to “Corporate Services Director”.

Responsibility:

Strategic and Tactical Marketing and Business Development Planning.
Stating R&D objectives and requirements and supervise the conduction of different purposes’ researches internally or/and with second parties.
Generating reports and presenting to Top-Level Management and Stakeholders.
Managing all internal and external Marketing Campaigns and ensure that all means of communication are following the corporate identity guidelines and achieving the company’s long term goals through leading in-house studio as well as dealing with Second Parties.
Directing Public Relations’ Activities (Events & Press) and Strategic Deals.
Setting the company’s Digital Strategy and Monitor all Activities starting from the main website, social media accounts passing through booking online gateways as E-Commerce projects in addition to online ads and activities via establishing and managing stand-alone digital marketing department.
Boosting both Credit and Cash Sales by having certain activities with Corporate Clients.
Configure the main topics of beneficiary company loyalty program (B-B / B-C / Employees).
Contribute with all Organizational and Operational Departments to understand the role of marketing and also to help direct the whole company to right path reaching the company’s long and short term objectives through Internal Auditing, Customer Retention and New Approach Projects.
Leading the company to an effective and real CSR Approach.
Setting up the customer service center and activate the role of the CRM.
Handling successfully all mutual collaterals, campaigns and marketing activities with Partners (FCM Global Network, Dubai Tourism, Qatar Tourism, Virgin Atlantic, Qantas …etc.)
Handling all Marketing Aspects; Brand Creation and Awareness planning and implementation for all ATTAR Holding Group’s Corporations (E-Travel Gate – First Premium Line Maintenance – AllinOne Tourism – Amgaad Constructions & Decoration – Attar Union JLT – FromTo Online Ticketing …etc.)

Marketing Communication Manager
“ALARABIA Trading and Manufacturing”

ALARABIA Home Appliances Company has its own brands and sole agent for other brands.

Reporting to: Marketing Manager (from March 2011 – September 2013)

Responsibility:

Responsible for strategic direction and execution of all internal and external communications.
Develop and maintain corporate branding and visual identity guidelines including all items and activities in addition to managing written collateral materials promoting firms services (established marketing communication department including 4 members).
Generate and manage the corporate and brands digital strategy and activities.
Responsible for media planning and production through different platforms and various utilizations.
Assist in identifying and developing CRM plans. Conduct appropriate market research on competitive products, services and companies.
Plan, organize, execute and manage events including tradeshows, customer and partner events, industry events, sales training sessions and other corporate events, through coordination with internal & external associations/firms.
Account Manager – Cairo Office (ART LINK Advertising)
The head office and print house are in Alexandria and I was responsible for Cairo Office (Account Management – Creative Team – Procurement …etc.) (From Jun 2009 till Jan 2011).

Responsibility:

Discussing clients/brands products/services Marketing Strategy and different Communication means and requirements and then manage providing the suitable solution for each client.
Procurement in terms of third parties’ successful relationship. Manage Accounts Executives team through retention, maximization and expansion scopes.
Monitoring the profitability of accounts. Presenting creative work to clients for approval or modification. Handling budgets and managing campaign costs. Generate and present reports, keeping records and financial details.
Monitoring the effectiveness of campaigns, help in analysis, deviations determinations (if exist) and suggest correction recommendations.
Managing the marketing activities of the company, try to build a reliable PR structure and sustainable client database.
Accounts: Oracle – Americana Frozen Food – JICA – Elsewedy Industries – Elsewedy Lamps – CITY – BNP PARIBAS – Rock Ceramic – Alkan – La Wien – TOTAL – Suez Canal Bank – Rikaz Construction – Lipton – Faisal Islamic Bank – ElKenana Poultry – Ahram Group – SAMA Group – EFEC – EBA – Century 21 – SANDOZ consumer health – Novartis – Pyramid Scientific Office – Habiba Real Estate – Transmar – GMC – Adwia Pharmaceutical – WAMCO Motors – EMAS – Egyptian Garments.. And Others.

Senior Account Executive (AWW Alliances Worldwide – Marketing Communication).
Reporting to Managing Director (from Apr 2008 to Jan 2009)

Responsibility:

Full Assessment Generally to Client Marketing Strategy and Specifically to Marketing Communications plans and objectives.
Setting up meetings with clients and other agency staff.
Delegating work to other members of the agency team.
Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
Meeting deadlines and prioritizing tasks.
Writing reports, keeping records and financial details.
Accounts: Century21 – EBA Egyptian Businessmen Association – K Stores – GMC… and others.

Account Executive (8 GATES for Advertising, Media and Marketing Solutions).
Reporting to Executive Manager (from Sep 2005 to Jan 2008)

Responsibility:

Full Assessment Generally to Client Marketing Strategy and Specifically to Marketing Communications plans and objectives.
Setting up meetings with clients and other agency staff. Delegating work to other members of the agency team.
Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
Meeting deadlines and prioritizing tasks.
Writing reports, keeping records and financial details.
Accounts: Intel – Microsoft Intellectual Rights Program – Asset Computer – Elawael Software Company – Elnoor for Media Production- Abrar Media Production/ Matt box- 30 30 Business Consultants – Pyramids Scientific Office – Egyptian Turkish Group – RDI..

SHORT- TERM ASSIGNMENTS AND ACTIVITIES

Jan. 15 ● Marketing & Development Consultant till now to Qur’an E-Learning Center based in Jeddah

(Al-Maqr’ah Al-Electronia المقرأة الإلكترونية under supervision of KHAYROCOM Association).

Jul. 11 ● SYNAPSE e-marketing strategies consultant/egyrl.com consultant and co-founder.

Mar. 11 ● Marcom Responsible (Mazaya Co. for Real Estate Development & Capital Home Co. for Managing and Developing Touristic Projects)

Jan. 11 ● One of the team responsible for Client Database Expansion in SHARE for Advertising & Events Management.

Jul. 09 ● Marketing Communication Specialist (ANA TV Satellite Channel “Social & Living Consulting Arabic TV Channel”)

Apr. 09 ● One of the team responsible for Client Database Expansion in GRAFIZONE for Media Production.

Mar. 09 ● Participating in Brand Creation & Corporate Manual of K Stores (Vodafone Exclusive Dealer, Mobile & Technology Accessories).

Feb. 09 ● One of the team responsible for Client Database Expansion in APEX Advertising.

Apr. 08 ● One of the team responsible for Preparing and Implementation of Egyptian Businessmen’s Association Sponsorship Program (Annually – Separated Events)

Dec. 07 ● One of the team responsible for Establishing HR department in E.G.M.I

(Ceramica Prima)

Sep. 07 ● Putting & Supervise Development Plan to Solutions Dot Net Company (Soft & Hard Ware and Big Internet Service Distributor).

Apr. 07 ● One of the marketing team of Egyptian Advertising Map (Hartroh Fein هتروح فين ) targeting Visitors from Gulf Area.

Nov. 06 ● BDM & Co-Founder (HUMAN PAGES DIRECTORY for HR and Human Concerns).

May. 06 ● One of the marketing team published the first version of EMAAR Directory

Sep. 05 ● Marketing Coordination Team (SARA FOR COMMERCIAL INVESTMENTS “Forex Market”)

Aug. 05 ● Establishing SEDRA Academy for Human Investment

Mar. 05 ● Participating in Establishing Sonaa Elhaya Team in Cairo University.

Summer Training:

Jul. – Aug. 04 ● Summer training as customer service representative in National Bank of Egypt

Jun. – Aug. 04 ● Accountant at ” CPA Yasser Abdelwahab Firm” .

Sep. – Nov. 04 ● Accountant at ” CPA Yasser Abdelwahab Firm”.

Oct. 02 – Jan. 03 ● Accountant at “Fatmya Office for accounting conciliation and establishing companies”.

Jun. – Aug. 03 ● Accountant at “Fatmya Office for accounting conciliation and establishing companies”.

Training Courses:

Leadership & Management ONLINE Diploma from Harvard ManageMentor & IATA Montreal in 2014.
Foundation Diploma in Travel and Tourism from IATA 2014.
Professional International Marketing in ESLSCA Egypt including “Marketing Management / Consumer Behavior / Marketing Research / Integrated Marketing Communication”.
TOT (Training of Trainers) as part of Attar Travel Corporate Development Program 2013.
Marketing Planning and Implementation in Zedny (instruction by Mr. Bassem AbdulGhany “Category Marketing Manager in Juhayna previously”
Marketing Planning in MARK 2006.
Soft Skills (Presentation, Time Management, Communication and other skills) 2005.
Basic skills for effective employment (BSEE) 2005.
“Capital Market” in Cairo University 2004.
Fundamental & Technical analysis in “Sara for Commercial Investments” 2004.

Language and Computer Skills:

Arabic: Mother-Tongue. English: Very Good at writing, reading and speaking.
Very Good command of using Microsoft Windows, Office and Advanced Presentation and Search Tools.
Interests

Summarizing
Having Dialogue
Playing Basketball

Personal Data:

Nationality: Egyptian.
Date of Birth: 25th June, 1984.
Marital Status: Married.
Military Status: Exempted.