Roomlr is one of the latest additions to the strong Amsterdam scene of travel related startups. The company was founded in 2013 by Bas Lemmens, who was previously involved in Booking.com , Easytobook.com, Isango.com, Ebookers.com   Booking vacation rentals online is becoming increasingly popular, but is not as well developed as booking hotels or flights. With its database of 1.6 million locations, Roomlr aims to change this and offer a Marketplace for finding, comparing and booking a holiday home or apartment anywhere in the world.