Director of Marketing UK & Europe for the Caribbean Tourism OrganizationCarol Hay has over 25 years in the tourism sector, her primary areas of expertise include marketing, public relations, destination branding, product development and social media. Carol is currently Director of Marketing UK & Europe for the Caribbean Tourism Organization, a positon she has held for the past 6 years. Previously she was the Director of Tourism UK & Europe for the Antigua and Barbuda Tourism Authority.

Carol has also held senior positons with The Jamaica Tourist Board, BWIA International Airways and the Jamaica Promotions Corporation. She holds a Masters in Marketing, Bachelors in Business Administration and numerous professional qualifications including Coaching, Mentoring and Neuro Linguistic Programming (NLP).

In her spare time Carol practices coaching professionals and young people, and also volunteers to support young people preparing for work. She loves to travel, cook, meet new people and generally make the most of life!