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Gastronomy Marketing

With the development and change in communication, trade and transportation opportunities in the globalizing world, the brand has taken its place as one of the most valuable assets of a country.

Gastronomy Marketing

With the development and change in communication, trade and transportation opportunities in the globalizing world, the brand has taken its place as one of the most valuable assets of a country. In this sense, the brand is a basic indicator that summarizes the country’s production technology, creativity, human resources and accumulation.

Selling brands rather than products is the fastest way to prosper, especially for a developing country, and brands are a country’s source of wealth. Creating a brand means creating corporate wealth. Brand-rich countries also have a vibrant economy, a vibrant workforce and a deep stock market.

The fact that tourism is a dominant sector in a destination has two important consequences; On the one hand, while there are positive and negative effects of tourism in that destination, on the other hand, it has the feature of directing the future developments of the destination where tourism is predominant. While the development of the destination, where tourism plays a very dominant role, develops within the framework of tourism, there are many development strategy options of a less prominent destination.

“Purpose in branding; is to make a destination brand a unique and desired destination for tourists. The process of creating and launching a destination brand is to adopt the attraction center approach in order to increase the recognition of destinations”.

Attraction centers approach; is a regional strategy that aims to accelerate the economic development of these city centers and to ensure that the development also spreads to the surrounding centers, with the strategic support provided to the urban centers with high potential to grow and serve their environment in relatively underdeveloped regions.

Competition between destinations is getting harder day by day and destination branding is one of the most important issues in terms of differentiation.

“Local food, which is the main component of local culture and culture, attracts great attention in being a shining feature and is considered as a possible solution for this purpose. This new situation gives many regions a chance to be a part of this new trend”.

Gastronomical products are among the most important cultural values of a destination. Local gastronomical culture differentiate one destination from the other.  Gastronomical values of a destination reflects the identity of its local culture. The visitors consume the products of a destination.

“Local gastronomical products are the reflections of local cultural identity and add value to a destination”.

These tangible and intangible products must fullfill the wants and needs of the visitor. The uniqueness of its local intangible cultural values like gastronomical culture supports the sustainable competitiveness of a destination and makes it easer for marketers to promote.

Gastronomy tourism does not only rise on food. It’s a combination of tourism, cultural heritage, and agriculture. Different geographical parts of the world produce different goods and societies create their cuisine with what they have. The traditions, taste, and cooking tecniques pass from generation to generation and become a part of the cultural heritage.

“By promoting the combination of tourism, Global Tourism Forum leads the attractiveness of a destination and makes it possible to be positioned and marketed as a gastronomy tourism destination”.

Gastronomy tourism has an important potential to enhance tourist attraction and helps the marketing and the sustainability of tourism. To implement this, GTF researches, studies and applies local and regional food, to modern cuisine in balance.  Local ingredients, and flavors should be used. In many countries, regarding food tourism is that local food in the form of regional cuisine is rarely present as an important resource in publicity material and promotional messages prepared for mainstream tourism. For GTF, it’s very important to study, search and explore the possible opportunities to promote culinary heritage like Roman, Byzantine, Ottoman cuisines and gastronomy tourism for sustainability. Culinary tourism is definetly a cultural enhancement activity and contributes to the sustainability.

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