Global Media Coverage

Stakeholders for a Cohesive and Sustainable World

01 August 2019

“With the world at such a critical crossroad, we developed a ‘World Tourism Manifesto 2020’ to reimagine the purpose and scorecards for companies and governments.”

—Bulut BAĞCI, Founder and Executive Chairman, World Tourism Forum Institute

World Tourism Forum Institute 10th Year Manifesto

The main economic advantage of tourism-related activities is that they contribute to developing countries ‘ three high priority goals: income generation, jobs, and foreign exchange earnings. The tourism sector will play an important role in this regard as a driving force for economic development. The effect this industry can have depends on the specific characteristics of each country in the various stages of economic development. Given the complexity of tourism consumption, its economic impact is widely felt in other manufacturing sectors, leading to the accelerated development goals in each case.

Engagement in Numbers


Views of #worldtourism campaign on social networks


Views of the Forum’s Instagram social stories, up 50% from 2018


Total minutes on the Forum website, up 40% from 2018


Global media mentions, up 23% from 2018


Articles related to the meeting published on Insight


Interviews with Forum spokespeople on key meeting initiatives


Unique op-eds written by Forum experts, featured more than 100 times


Co-designed media sessions, resulting in global media coverage

Key Impacts

Sustainable Tourism Growth

Applicable to all forms of tourism in all types of destinations, including mass tourism and different segments of the niche tourism, are guidelines and management pratiques for sustainable tourism. The concepts of sustainable development relate to the environmental, financial and socio-cultural aspects of tourism development, which require an adequate balance to ensure its long-term sustainable development among these three dimensions.

Market Intelligence

The World Tourism Forum Institute performs market studies and analyses are often conducted to help the host country find the best possible opportunities. The Institute has built the capacity to develop strategic intelligence to better understand the complex forces that drive transformational changes through economies, industries and global issues.

Scope of Activities

We look at the impact of internationalization of the event’s home country. Two additional kinds of control are suggested. First, we conceptualize the international tourism of a country based on four drivers: comparative advantages, comparative disadvantages, advantages in the country of origin and liability in the country of origin. Secondly, we plan the foreign direct investment of the country as created by four other drivers: institutional research, competitive education, the escape from institutions and competitive escape.

Internationalization Strategies

Issues and impacts blend current management concepts with the latest developments in international hospitality. This provides an international point of view on the hotel industry and tourism and gives a fresh perspective into the management of hospitality and tourism. For today’s organizations, internationalization is a major trend. Accelerated by their appetite for development and income, host governments ‘ opportunities and a freer capital flow across the globe, World Tourism Forum Institute has found that their future sustainability and growth depends on their expansion of services around the globe.

Business and Image Promotion

Foreign Direct Investment (FDI) is part of a strong and open international financial system, a significant catalyst for growth. The World Tourism Forum Institute works to promote foreign direct investments and to facilitate them to increase the image of the host country, which promotes development and competitiveness as an attractive destination for foreign capital.

End to End Solutions

In the tourism industry, technology plays a growing role. The overall Internet use has exponentially expanded over the past 15 years, giving way to a prosperous information and trade environment. The new landscape has radically changed how destination tourism strategies operate by growing customer and supplier interaction while creating new selling opportunities. A new market is evolving that is becoming more and more competitive and accessible.

HATT Business School of World Tourism Institute

Academy of World Tourism Forum Institute drives impact through four interconnected interventions:

  • Creating a global framework to shift learning content and mechanisms to more closely reflect the needs of the future.
  • Shaping a stability and advanced teachers model as the key player that adapts to the next generation.
  • Highlighting new policy pathways to enable quality education.
  • Creating a marketplace to connect schools and school systems worldwide, collaborate and learn.




Delegates Hosted
Speakers during the Forums
Room Nights

Tour Operators and Travel Agents


Hotel Management Groups and Investment Companies


Airline Companies


Destination Management Compaines




Governmental Bodies