Over 20 years of progressively accountable experience in Sales & Marketing in Hospitality, International Travel & Tourism, and Convention industries, Larissa is currently the Founder and CEO of Forum Destination Marketing. The Forum is a sales and marketing company representing International Convention and Visitors Bureaus, Convention Centers, Tourism Boards and Venues in the North American and International Business Events Sector. She also keeps the role as Director International Business Development of Destination Canada that is the national tourism marketing organization.

In 1992-2013, Larissa kept managerial positions of leading hotels and travel organization such as Peabody Hotel, The Salt Lake Convention & Visitors Bureau, Marriott Hotels, Swiss National Tourist Office and Aerostar Hotel.

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