Linda Nxumalo is the new Chief Executive Officer (CEO) of Eswatini Tourism Authority ETA.

The Master of Science (M.Sc.) holder in leadership, change management and credit from Leeds Metropolitan University assumed her new role at the beginning of November 2018 for the next three years.

Nxumalo took over from acting CEO Gcinithemba Fakudze, who had been leading the organisation, albeit on an acting basis, after substantive CEO Eric Maseko’s contract expired about six months ago.

She has also served a number of corporate organisations, such as MTN Swaziland, Shell Oil Swaziland – currently called Galp Energia, Swaziland Milling, Farm Chemicals and the Ministry of Natural Resources and Energy on a part time basis, among other reputable institutions.

Nxumalo joins ETA from the Eswatini Posts and Telecommunications Corporation (EPTC), where she served as Head of Business Development, Marketing and Sales for the National Contact Centre, a wholly-owned subsidiary of EPTC. Her primary role was to acquire new business for the newly-established contact centre.