Tourism Advisor, Member of Panel of Experts, UNWTO

Strategist, Speaker, Trainer, Writer, And dynamic result oriented leader, with accomplished of an exceptional nature in the field of information, research, KPI’s and national tasks to support decision-making for national development strategies for more than 18 Years.

I hold Bachelor degree in Economics and Post Graduate Diploma in Marketing Management. currently working on my DBA Doctorate of Business Administration.

I began my career in the private sector, then, after 10 years, I joined the Saudi Commission for Tourism and National Heritage. In my current role as a General Director for Tourism Information and Research Centre MAS, which I responsible for all types of research and the subsequent creation of key performance indicators KPI’s for the tourism sector in Saudi Arabia.

I am Certified Tourism Consultant and a member of the Panel of Tourism Experts at the World Tourism Organization (UNWTO). In addition, I am a Certified Knowledge Manager and a member of the Marketing Committee at the Riyadh Chamber of Commerce and Industry. In addition, I am member of The European Society of Market Research ESOMAR.

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