Rolf founded trivago and is responsible for the areas of Product, Marketing and International. He has been active as an internet entrepreneur since 1999. He founded the consumer portal amiro.de, which later merged with Ciao.com. At Ciao.com Rolf was appointed Director of Product Development and Strategy, and successfully led the international product launch of the company.

Rolf studied in Essen, Chicago, and Leipzig. He holds an MBA from the Leipzig Graduate School of Management.