Mr. Royce Chwin as President and Chief Executive Officer of the 117-year-old destination marketing organization.Tourism Vancouver’s Board of Directors conducted an extensive global search to fill the role at the internationally respected organization.

Mr. Chwin’s impressive experience in senior roles at both federal and provincial tourism organizations combined with his keen business acumen from leading teams in the private sector made him the top choice for the job.

Royce Chwin’s unique understanding of the tourism industry and proven track record of leading passionate and effective teams will position Tourism Vancouver to be a leader in the years ahead. Mr. Chwin joins Tourism Vancouver from Travel Alberta, an award-winning provincial crown corporation responsible to market Alberta worldwide.

Chwin was appointed CEO in 2014 and under his leadership, Travel Alberta was recognized for several best corporate culture awards as well as multiple global marketing awards for the “Remember to Breathe” campaign, among others.

Prior to his role at Travel Alberta, Mr. Chwin held leadership roles at Destination Canada (then called the Canadian Tourism Commission) and has extensive business experience in the private sector with marquee brands including Starbucks and Boston Pizza International.